Marketing Your Hospital

Marketing can often feel expensive and out of reach. Or worse, it is an afterthought. This four-session series will dive into effective communications and marketing tactics that are grounded in an audience-oriented approach. In this course McCabe Message Partners will discuss the principles of building trust and present a framework for marketing and key messages.


  • Learn the building blocks of trust and their importance in marketing and communications.
  • Discover the distinct audience, features and tone for each type of social media platform.
  • Understand how to structure messages.
  • Dive into specific marketing and communications tactics.
  • Explore two different frameworks for developing messages.

Here are the downloads and recordings:

Session Recording & Handouts

Session 1: Marketing to Build Trust
Handout: Marketing to Build Trust.pdf

Session 2: Getting Your Message Right
Handout: Getting Your Message Right.pdf

Session 3: Engaging with the Media
Handout: Social Media.pdf

Session 4: Using Social Media to Build Trust
Handout: Engaging with the Media.pdf