Marketing Your Hospital
Paul Skowronek, Senior Vice President, McCabe Message Partners
Jennifer Chu, Vice President, McCabe Message Partners
Sarah Schmidt, Senior Account Manager, McCabe Message Partners
Marketing can often feel like something expensive and out of reach. Or worse, it is an afterthought. In this current environment, effective communications and marketing can help your hospital’s relationship with the community you serve. Marketing tactics don’t always have to be expensive, but to be effective they need to be grounded in an audience-oriented approach. In this session, speakers will talk about the principles of building trust and present a framework for marketing and key messages.
Understand the factors that influence trust.
Learn how to incorporate trust into marketing and communications.
Become familiar with a marketing plan framework that is audience-oriented.
EVENT INFO :
- Start Date:October 19, 2021
- Start Time:12:00
- End Date:October 19, 2021
- End Time:13:00